A brand is concisely defined as a business and marketing concept that helps people identify a particular company, product, or individual (Investopedia.com definition). We generally understand this to be a concept that is established by logo, typography, colours, taglines and other content. However a brand isn't just a logo or a summation of those other component parts. It's about the perception that they create.
Whilst many businesses set about creating an overall corporate style brand, the following brand types are all common
Creating a brand helps create a memorable identity and sets you apart from your competitors. Creating a brand that resonates with your target audience helps with engagement and helps you to build up loyalty.
Our talented team can help you understand where your business sits and create the deliverables required to help you establish a successful brand.
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